I was recently remembering Karl Rove's strategy for winning the presidency for Bush - him saying something like You have to spread lies faster than they can disprove them. I can't verify that that was the actual quote. I did come across what's quoted below on reddit (full post here) and thought that we ought to be thinking, in this time of what seems deliberate political chaos and "alternative facts", how to respond creatively, without falling into the trap the article attributed to Rove wishes to ensnare us in.
TACTICS FOR EFFECTIVE CONSERVATIVE BLOGGING
By Karl Rove
Demand an elaborate, time-consuming comparison / analysis between your position and theirs.
Insist that the Liberal put their posts in their own words. That will consume the most time and effort for the Liberal poster.
They will be unable to spread numerous points on numerous blogs if you have them occupied. Allowing a Liberal to post a web link is too quick and efficient for them. Tie them up. We are going for delay of game here.
Dismiss their narrative as rubbish immediately.
Do not even read it. Once the Liberal goes through the trouble to research, gather, collate, compose and write their narrative your job is to discredit it. Make it obvious you tossed their labor-intensive narrative aside like garbage. This will have the effect of demoralizing the Liberal poster.
It will make them unwilling to expend the effort again, and for us, that is a net win.
Attack the source. Any Liberal website or information source must be marginalized, trivialized and discounted. Let the blogosphere know that Truthout.org, thinkprogress.org, the nation and moveon.org are Liberal rubbish propaganda. Discredit Liberal sources of information whenever possible.
Challenge the Liberal position with questions, always questions. The questions need not be relevant. The goal is to knock the Liberal poster off their game, and seize control of the narrative.
Once you have control you can direct the narrative to where you want it to go, which is always away from letting the Liberal make their point. Conversely, do not respond to their leading questions. Don't rise to their bait.
Your job is to prevent the presentation and spread of Liberal viewpoints.
Do anything you must do to prevent a Liberal poster from presenting a well-reasoned argument or starting a civil discussion.
Don't allow a Liberal to present their dogma unchallenged EVER.
Taunt the Liberals. If you find yourself in a debate with a Liberal where you are losing a fact-based argument then call them a name to derail their diatribe. Remember your goal is to prevent a meaningful exchange of views and ideas which may portray Liberalism in a positive light.
Your goal as a conservative blogger is to stop the spread and advance of the Liberal agenda. Play upon any identifiable idiosyncrasies, character flaws, physical traits, names, to their disadvantage. Monitor other posts for vulnerabilities you can exploit. Stay on the offensive with Liberal wimps. Don't let up.
Insult their Movement
Assign as many character and moral flaws to Liberals as you can. You must portray Liberals as weak, vacillating, indecisive, amoral, baby killers, unpatriotic, effete snobs, elitists, Leftists, Commies, sense of entitlement, promiscuous, union lovers, tax raisers, Welfare Queens, Socialists, lazy, sex-obsessed, druggies, Jesus haters, moochers, troop hater,.etc. Always use these negative epithets when referring to, or describing Liberals / democrats.
Identify yourself as a moderate, centrist or independent. It will also cause Liberals to lower their guard a bit, which gives you an effective opening. This may also have the effect of aligning conservative viewpoints with the real moderates we are attempting to reach.
It may serve to influence some moderates over to the Republican side.
Always claim the high ground of pro-military, low taxes, strong defense, morality and religion. We own those virtues. Learn how to exploit them when debating
Always refer to the other side as Liberals, Lefty Liberals, Libbies. Never assign them the status of a bona-fide political party. Hang Liberalism around their neck like a burning tire. Make Liberalism appear as a moral turpitude or a character flaw. They are NEVER, NEVER to be referred to as the Democratic Party. At best it is the democrat party. Never assign them respect.
Be alert for ways to insert our catch phrases into your narrative. You will receive your daily list of talking points and topics that we want you to cover. Consistent, persistent repetition and inculcation will drive our talking points home and so will neuro-linguistic programming. Stick with it and our talking points will become truth. If they debunk your talking point, ignore it, and move on as if you didn't hear it.